2022 400Z Pricing Talk

FL-rally

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There's a lot of unknowns obviously but let's have some guesses about pricing based on what we know and can guess.

I've seen estimates all over the place in the media articles. Anywhere from starting price in the mid-30s to mid-upper 40s. Most are not based on any info.

I noticed Cnet Roadshow's article with this blurb. Huge grain of salt taken of course, but fingers crossed.

"Based on Roadshow's sources, it's likely safe to ballpark that the Z's base price will start with the number 3, undercutting the Toyota GR Supra. There will almost certainly be a not-insignificant upwards price walk from today's surprisingly affordable base 370Z ($31,000 delivered) to reflect the new model's additional power and equipment. That said, expect Nissan's ask to start well shy of the Nismo Z's eye-watering $46,715 window sticker(including $925 delivery fee). A starting price in the neighborhood of $38,000 to $39,000 sounds about right, which would make the Z something of a value play next to the automatic-only GR Supra ($44,000 delivered for the 2021 2.0-liter model, $52,000 for the more-comparable 3.0)."
 

FPenvy

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if the rumors of it being released in spring are true, i would then assume we would see some numbers sooner than later.

that being said.......the event gave little to no info on the car itself sooooo who knows lol
 

Andaesthetics

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Here's what I think the only realistic and financially logical way to price the Z:

The Z car is and has always been known as an affordable sports car that is obtainable by any enthusiast. They even said this in the Z Proto livestream reveal. That being said I believe if the new Z was more than $45k INCLUDING options, it would not be successful in todays market. I see the new Z competing mainly against the likes of the Mustang GT and the Supra. Starting at under $40k you get great V8 performance from the Mustang GT. But of course the head to head will be with the Supra.

The 6-cyclinder Supra ranges from $50-55k. If the new Z was in that price range it would need to be a better all-around car for it to beat the Supra in sales. This means, when a consumer is looking at buying one of the two, they're comparing which has better performance, better styling/design, better interior finish, and better driving experience. Let's break down each of these segments:

-Performance: the new 2021 Supra now has 382HP. The new Z is rumored to have 400HP. Yes that is 18hp more but we also don't know how much the new Z will weigh. If it weighs more than the Supra, that extra hp becomes negligible.
-Styling/Design: the new Z will be heavily based upon the Z Proto as they said it is over 90% production ready. Based on online reviews and outpouring criticisms from enthusiasts, the styling seems to be on the fence for a lot of people. Some love it, some hate it. Some like most of the new design, but hate other parts of it and vice-versa.
-Interior: the new Z has a much nicer, more modern interior compared to the current generation, but is it nice enough compared to the Supra? Yes the Supra has a BMW interior, but regardless it is still a nice interior.
-Driving Experience: manual option. This is the one category that the new Z has the definite advantage in. I think any enthusiast will agree the new Z wins in this segment.

Other things to take into account is the fact that Sports cars sales have been dwindling drastically in recent time. If the current gen Z is priced at ~$30k starting, ~$40k with full options and still barely selling in today's market, why would they put out the next gen Z that is a whole $10k over? Yes, there are improvements to the new Z, however I don't see those improvements equating to a ~$50k+ price tag. I can see the new Z Nismo starting at $50-55k, but not the regular gen Z.

If they're smart, they'll put out the next gen Z starting at an undercutting price around $35k and optioning out to around $45k. Why? Because undercutting the current market competitors will almost force consumers to go with the new Z. At the end of the day price is what ultimately determines the cars we buy and having a great performing, modernized, refined sports car at an unbeatable price would dominate the market.
 
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626m3

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Awesome points @Andaesthetics!

I think the manual is going to help sell the Z. I know from following the Supra MKV forum that a lot of interested people bailed once Toyota announced it was auto only. And I agree that they'll have to undercut the Supra with the 400Z pricing. Even if people don't like that it's pretty much a Toyota badged BMW, it's got a BMW level-like interior. Not sure what 400Z's interior will be like but if it's 350z/370z level, then it'll have to be priced lower than the Supra for that reason alone.
 

Andaesthetics

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Awesome points @Andaesthetics!

I think the manual is going to help sell the Z. I know from following the Supra MKV forum that a lot of interested people bailed once Toyota announced it was auto only. And I agree that they'll have to undercut the Supra with the 400Z pricing. Even if people don't like that it's pretty much a Toyota badged BMW, it's got a BMW level-like interior. Not sure what 400Z's interior will be like but if it's 350z/370z level, then it'll have to be priced lower than the Supra for that reason alone.
This is pretty much the finished interior. It is much, much better than the current gen Z, but anyone would be lying if they said it's better than the Supra's interior.

z-proto-112-1599674384.jpg?crop=1.00xw:0.918xh;0,0.jpg

nissan-z-proto-113-1599674385.jpg?crop=1xw:0.jpg

z-proto-114-1599674386.jpg?crop=1.00xw:0.918xh;0,0.jpg

z-proto-115-1599674387.jpg?crop=1.00xw:0.918xh;0,0.jpg
 

ec15

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This is pretty much the finished interior. It is much, much better than the current gen Z, but anyone would be lying if they said it's better than the Supra's interior.
The Supra's interior is disappointing. The steering wheel is one of the worse in the industry with that huge chunk of plastic as the lower spoke. That touchscreen design on any car always looks like an afterthought to me.

I prefer this Z's interior.
 

phm14

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Someone posted a pic of their MKV Supra seat, where the factory cover wound up looking like a baggy, poor fitting aftermarket slip on. I have little confidence in BMW quality, and will be watching the new Z...
 

MRichter

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This is pretty much the finished interior. It is much, much better than the current gen Z, but anyone would be lying if they said it's better than the Supra's interior.

z-proto-112-1599674384.jpg?crop=1.00xw:0.918xh;0,0.jpg

nissan-z-proto-113-1599674385.jpg?crop=1xw:0.jpg

z-proto-114-1599674386.jpg?crop=1.00xw:0.918xh;0,0.jpg

z-proto-115-1599674387.jpg?crop=1.00xw:0.918xh;0,0.jpg
Luckily that'll pretty much be the look of the interior cuz I love it, but I hope the quality ends up like what this interior appears to be as well.
 

MRichter

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Someone posted a pic of their MKV Supra seat, where the factory cover wound up looking like a baggy, poor fitting aftermarket slip on. I have little confidence in BMW quality, and will be watching the new Z...
Do you have a pic? I haven't been a fan of BMW interior designs anyway starting with the E90 3 Series. It just got so avant garde.
 

phm14

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Do you have a pic? I haven't been a fan of BMW interior designs anyway starting with the E90 3 Series. It just got so avant garde.
No, I don't, but I did notice it in the Grassroots Motorsport media review Youtube vid I watched today...the owner pic was much worse
 

TaroBaapG35

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I think the issue with comparing the Z interior to the Supra's is the fact that its actually a BMW interior we're comparing to. But, if we're comparing expected $$ of the Z versus the competition, then it would be a fair comparison. Unfortunately, like all Nissans (even the GTR) there will be rattles and odd noises (like the shifter clicks on the 370z) that will get alot of the reviewers to give the Z negative ratings.

All Nissan needs to do to "up the ante" on the interior is take out some of the cheap parts (door handles, vents) and put in aluminum, CF etc, to compete. But, thatll push the Z into Q60 territory in terms of price/interior quality. Just makes the seats better on this Z (like B9 S4, or 370z nismo Recaro like).
 

1/4atatime

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Anyone see that the Supra is testing with a new engine capable of 500hp supposedly. https://www.motor1.com/news/446042/toyota-supra-s58-testing-report/ If they put that in the Supra and keep the price the same that could spell trouble for Nissan especially if the pricing is in the upper 40k range. If I'm the average buyer I might think that the manual transmission in the Z is cool however I'm not going to ignore the fact that I can get a 500hp Supra for a little more.
 

Speedanimal

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How could they possibly keep the price the same? It’s going to be another price hike if they add that engine option.

I really think if the 400Z wants to take control then Nissan has to keep the base in the 30s.
 

Andaesthetics

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How could they possibly keep the price the same? It’s going to be another price hike if they add that engine option.

I really think if the 400Z wants to take control then Nissan has to keep the base in the 30s.
The pricing won't be the same as the current gen Z, but it definitely shouldn't drastically increase in price. Yes they're going to have a TTV6 engine and other new interior upgrades but you have to remember these are not new technologies. Nissan did not have to nor could they afford to spend hundreds of millions in R&D to create this car. These are already existing technologies being taken from current Nissan/Infiniti cars and being put into the new Z. So since there wasn't a huge R&D cost needed to create this new Z, the price should stay down. Now, realistically they probably can't and won't keep the base price at $30k. I can see the base price of the new Z starting around $35k. With options/packages I can see it pricing to around $45k. That would leave the new Z Nismo being around $55k most likely.
 
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